Articles

Win more of what you bid on

Field notes on proposals, pricing, and follow-up — written for the people who actually run service businesses.

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Proposal craft

The 7 sections every winning proposal has

Decision-makers skim proposals in a predictable pattern. These seven sections, in this order, answer each question the moment it comes up.

May 12, 2026 · 5 min read

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Design

Why your proposals look homemade (and how to fix it in a day)

Clients judge your operational competence by your documents. Here are the six tells that a proposal came from a blank Word file — and a one-day plan to fix them.

June 4, 2026 · 4 min read

Pricing

Multi-year contracts: how to price escalation without scaring clients

A flat three-year price is a pay cut you agreed to in writing. Here's how to build annual escalation into your proposals — and present it so clients sign anyway.

June 25, 2026 · 5 min read

Sales process

From sent to signed: what happens after you hit send

Most proposals don't die from a no — they die from silence. Here's how to read the signals a hosted link gives you, and exactly when to follow up.

July 16, 2026 · 4 min read